Personal MBA - Core Drives\nhttps://personalmba.com/core-human-drives/\nBuzzFeed Cultural Cartography\nhttps://www.ted.com/talks/dao_nguyen_what_makes_something_go_viral/transcript?language=en\nBain and Company\u2019s 33 Elements of Value\nhttps://www.bain.com/insights/the-elements-of-value-hbr/