CYOP #54 - Transitioning a Brand + Setting Goals with Katie Michels of Off Switch
Today's show brings me to the home of Katie Michels just outside of Chicago. I\u2019ve been following Katie\u2019s work for years and was super impressed as I watched her transition Off Switch, which used to be a gorgeous magazine, into an online shop full of cards, totes and other beautifully designed items\u2014all of which she creates.\n \nDuring the interview we talk through that transition and what it meant for her as a business owner, the meaning behind the brand \u201cOff Switch\u201d and how she\u2019s moving forward with her big goals one step at a time.\n\nIt was an absolute pleasure to finally meet Katie in person and hear more about her story. If nothing else, I know you all will get a lot out of Katie\u2019s approach to both life and her work.\n\nYou can find the full episode + show notes at creatingyourownpath.com.