Russell Mitchell not only founded and runs Exile Cycles in Los Angeles, but stars in the TV show Build or Bust on the Speed Channel. Russell describes how he founded Exile Cycles, and explains how doing what he loves doing helps him own his market niche. For more information please visit www.exilecycles.com and www.buildorbust.com. For more information on Creating Success, please visit www.creatingsuccesspodcast.com.