Richard St. Pierre, Jonathan Helie, Michael O'Sullivan, and Daniel Tallent are Dive, a Canadian rock band with a new release "Submerged." They discuss how making their new album was motivated by necessity, and describe how do-it-yourself marketing helps them grow their fan base. For more information on Dive, please visit www.betarecords.com/the.dive. To purchase their new cd, please visit http://cdbaby.com/cd/divetunes. For more information on Creating Success, please visit www.creatingsuccesspodcast.com.