101. Why Apricot Crush is WGSNs Colour of 2024
Why is 2024 set for a warm glow? Tune in to hear how WGSN \u2013 in collaboration with sibling business Coloro \u2013 forecasts the colour of the year 18 months in advance and why this year\u2019s shade is such a warming, gentle and versatile hue.\xa0
\nExploring the inclusive, nourishing power of Apricot Crush with WGSN\u2019s editorial director Bethan Ryder is Petra Lundgren, longtime colour trend forecaster for global fashion brand H&M, together with Urangoo Samba, head of colour at WGSN.
\nSo why are we crushing on an apricot shade, and how does it relate to digital lavender, which proved such a hit last year (Episode 69)?
\nPetra talks about wellness and digital influences on colour selections, the emotive quality of colour and how WGSN helps her set a more sustainable colour agenda at H&M. While Urangoo explains the role AI plays in WGSN\u2019s tracking of colours on the fashion catwalks globally and what the key drivers are that influence consumers\u2019 colour choices.
\nPlus, why the similarity between WGSN\u2019s Apricot Crush and Pantone\u2019s Peachy Fuzz is a positive sign of creative consensus in a polarised world.
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