77: Adam Avery: Laying a Foundation for the Future and Focusing on Quality and Innovation
Adam Avery of Avery Brewing has seen a lot of cycles in craft beer over his past 26 years in business, and is bullish on the future. \u201cThere\u2019s still a lot of blue sky out there.\u201d Still, the best he can do is react to where he is and what the market is, right now. \u201cWho would have thought that there would be 7500 breweries. If you had told me that five years ago, would I have built this brewery? I don\u2019t know. I can\u2019t go back in time. My crystal ball was cloudy on that aspect.\u201d In this conversation, he candidly discusses issues of authenticity and production in a brewing world where shared resources are on the rise, the drastically shortened reaction time to market cycles and trends, the rise of non-alcoholic and \u201cbetter for you\u201d beer, their shifting approach to barrel-aged beers, how he defines the idea of \u201ccraft\u201d in a way that differs from some others, and more. \u201cYour beers are alive, and they should always be changing for the better.\u201d
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