Paul Schneider of Cinderlands is an optimist and a realist\u2014but first and foremost he\u2019s an analyst, studying the evolution of consumer trends and working tirelessly in the brewhouse to find creative and process solutions. He\u2019s not afraid to use all the tools at his disposal\u2014pulling solutions from food science, where necessary\u2014while testing, honestly evaluating, and ensuring that everything they produce at Cinderlands meets the expectations of their drinkers.
\n\nThe Pittsburgh brewery drastically overhauled its fruit beer program for 2024, moving away from sweeter, thicker fruit beers in favor of flavored light lagers and \u201cbeyond beer\u201d beverages, but\u2014as Schneider explains in this episode\u2014that shift required significant research in the food-science space. He\u2019s also been an avid adopter of modern hop products, and here he shares their approach to layering hops in a variety of formats to achieve a variety of goals\u2014from value-engineering IPAs for wider distribution to maximizing intensity in brewery-only releases.
\n\nOver the course of the episode, Schneider riffs on:
\n\nAnd more.
\n\nThis episode is brought to you by:
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