312: Pure Projects Winslow Sawyer Brews With Style, Not to Style

Published: July 16, 2023, 7 p.m.

When Winslow Sawyer and his partners launched San Diego\u2019s Pure Project in the middle of the last decade, they weren\u2019t focused on brewing particular styles. Instead, they began with the tenet of building a brewery focused on sustainability, using natural ingredients from small farmers wherever possible, and lowering their environmental impact while also giving back through the 1% for the Planet program.

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IPA wasn\u2019t the initial focus\u2014San Diego already had plenty of great IPAs\u2014but as the hazy IPA trend caught on Sawyer quickly found a way to explore his love of New Zealand hops despite the constraint Pure Project placed on themselves\u2014no reverse osmosis, only municipal water built up, not stripped down. Now, they don\u2019t define their hazy IPAs as \u201cNew England-style,\u201d but have coined the term \u201cmurky\u201d instead.

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In this episode, Sawyer discusses their approach to a range of beers, from IPA to pale lager and even spontaneously fermented acid-forward beer. Along the way, he covers:

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  • consciously choosing single infusion over decoction in their pale lager
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  • balancing flavor intensity with drinkability
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  • altering their approach to hoppy beers over the past number of years
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  • using Mosaic as a base for experimentation with new hops
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  • reducing dankness as beers increase in ABV
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  • brewing spontaneous beers with wet hops
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And more.

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