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I\u2019m Josh Cooperman and this is Convo By Design with a fresh take on design from the ATL, Atlanta, Georgia. This is a city making a huge impact on design due in large part to designers like Gabriela Eisenhart, founder of Silo Studios.
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\nDesigner Resources
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\nPacific Sales Kitchen and Home. Where excellence meets expertise.
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\nMonogram - It\u2019s the details that define Monogram
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\nThermaSol - Redefining the modern shower experience. Without steam, it\u2019s just a bathroom.
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\nDesign Hardware - A stunning and vast collection of jewelry for the home!
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\n\xa0- Where service meets excellence
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\nTimberTech - Real wood beauty without the upkeep
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\nGabriela shared her background in video production and its influence on her approach to her current work. Gabriela confirmed that her strong visual narrative in her work stems from her intuitive understanding of how a space should make people feel and her background in production. We also discussed the intricacies of the design process, emphasizing the importance of problem-solving and flexibility. Gabriela highlighted the delicate balance between respecting the architecture of a space and the lifestyle of their clients, while also creating functional and durable designs. Gabriela shared the importance of visual storytelling in her work and the need to maintain a balance between imagination and attention to detail in their presentations and designs.\xa0
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\nVisual storytelling and the narrative surrounding the lives and interests of the clients themselves is what remains one of the greatest opportunities in the design industry. The storytelling within the work itself is what makes design so impactful on those who reside in the spaces. For years, i have been speaking with set decorators on some of the most impactful TV and film production and a constant through-line within those conversations is the importance of storytelling derived from the words on a script and a set decorators ability to transfer the essence of a character into the design of the set to adequately reflect who that character is and why they are that way. This is very much the same in interior design except instead of taking words from a page, insightful designers listen to the clients with whom they\u2019re speaking to get to the true essences of who they are and to craft\xa0 a design concept around that client and their friends, family, work, hobbies fur-babies.\xa0
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\nSome of the best and most insightful creatives with whom I have spoken all share this ability to ask insightful questions, really listen to the responses and then read between the lines to capture the characters of their clients. Then to intuitively, instinctively craft spaces that further the narrative to the point where, and I have experienced this firsthand, a client will walk into a completed space and feel as though they have either been there before or, more commonly, feel a sense of comfort as if the space was created specifically for them. Because it was. This is connectivity at a deeper level.\xa0
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\nThese are topics with a huge impact on design today. I think in large part because we are talking about the impactful design emanating from a city like Atlanta and not just projects in the usual locales like New York, LA and Miami. Atlanta is a hotbed for groundbreaking design, because of designers like Gabriela and firms like Silo Studios. And you are going to hear from Gabriela, right after this.
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\nThank you Gabriela. Thank you for taking the time to share your story.