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I recently held a Design Influencer Group at the Tidelli Outdoor showroom in Newport Beach. This event featured some amazing and influential creatives from Orange County and San Diego. For those unaware, there is a line of delineation between Los Angeles and Orange counties. crossing from (310)/ (323) to (714)/ (949) might as well require a passport, shots and letting the babysitter/ dog sitter know that you won\u2019t be back for a while. It\u2019s not just the traffic, although, I am quite sure that is one reason many in the A&D don\u2019t venture south.
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\nFact is, the A&D is strong in OC and SD. There is a large base of talent in firms and individuals working on amazing projects, yet most receive no media love unless they are talking about LA, PS or Ventura County projects (SoCal) or NY, even international projects. Why? I wanted to find out. I took a trip down to the Tidelli Outdoor showroom and met with some designers who seem to have many of the answers, but it didn\u2019t seem to bother them the way it does me. But they did have some feedback on this subject and many other issues affecting the A&D biz down south.
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\nStarting at the beginning. Here is who came out. I wanted you to hear some ideas they came out to share regarding the state of design and trending design ideas\u2026\u2026
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\nXander Noori
\nXander Noori
\nhttp://xandernoori.com
\nXander@XanderNoori.com
\n@XanderNoori
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\nKeon Khajavi Noori
\nXander Noori
\nhttp://xandernoori.com
\nKeon@XanderNoori.com
\n@XanderNoori
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\nKristianne Watts
\nKW Designs
\nhttps://www.kwdesigns.com
\nKW@KWDesigns.com
\n@KWDesigns_Interiors
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\nNicole Perrault
\nHOD Haus of Design
\nhttps://www.hodhausofdesign.com
\nNicole@HODHausofDesign.com
\n@HausOfDesign.hod
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\nRick Campos
\nDesign Biz Survival Guide
\nhttp://www.designbizsurvivalguide.com
\nRick@DesignBizSurvivalGuide.com
\n@designBizSurvivalGuide
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\nMichelle Salz-Smith
\nStudio Surface
\nhttps://www.studio-surface.com/
\nMichelle@Studio-Surface.com
\n@StudioSurface
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\nMindy Laven
\nMindy Laven
\nhttps://mindylaven.com
\nMindy@MindyLaven.com
\n@MindyLavenHome
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\nJohn Henry Kaufman
\nJohn Henry designs
\nhttp://www.johnhenrydesigns.com/portfolio/
\nJH@JohnHenryDesigns.com
\n@JohnHenryDesigns
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\nAnissa Swanzy
\nSKD Studios
\nhttps://www.skdstudios.com
\nAlex@SKDStudios.com
\n@SKDStudios
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\nThis was a remarkable group of design professionals. As always, I want to provide you with new ideas and resources. You have heard me tell you about Article and if you haven\u2019t signed up for their trade program, ask yourself \u2018why\u2019? It\u2019s free for design professionals like you to join and you start receiving discounts immediately with no minimum. Combine that with the amazing finds at Article. Your clients will love their modern Scandinavian style, clean lines and through the trade program, you will get exclusive designer pricing, custom invoicing and their shipping is amazing with stock items shipping for $49 in most cases if not free and it usually arrives in two weeks or less. Now, here is something you won\u2019t find often\u2026 true customer service. Their service department is staffed by design industry experts who understand what you need and are authorized to get you what you need.If you haven\u2019t signed up for Article\u2019s trade program, do it now, it\u2019s easy and free. Only takes a second. CXD dot Article dot com. CXD as in Convo By Design, CXD dot Article dot com. And that\u2019s it. Thank you, Article.
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\nOkay, back to the Design Influencer Group. Some big issues came up. First of which were some thoughts on shelter media.
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\nShelter Media Doesn\u2019t Pay Much Attention to Industry Happenings Down South.