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We keep you from flying blind and make your decisions count.\xa0

For this MicroCast series we are focusing on the topic of gifts.\xa0 Now that doesn\u2019t mean we are going to teach you how to find those deals and steals, get you informed about the latest gadgets or help you with the coolest trending Christmas gift.\xa0 Rather, we are going to focus on the gifts that Convey\u2019s technology brings to master agents, vendors, carriers and partners to make their business lives easier.\xa0

Whenever I think about how old I\u2019m getting, how long I\u2019ve been in business and how much I can no longer do because I\u2019m not built like a 20-year old, I remember that all the time I have spent on Earth has one huge advantage and that is insight.\xa0 Insight is something that can come because you\u2019ve had experiences over the years that have taught you to be wiser, more tuned in, and strategic.\xa0

Convey also gives you the gift of insight without having to spend all of that time and years developing it.\xa0 We are a data collector and organizer of that data to let you know if partners are interested, what they care about and if your message is getting through.\xa0 If you take that data and analyze it, then you know what is working and what isn\u2019t so you can adjust and pivot.

Let\u2019s start with who is looking.\xa0 You\u2019ve put together an amazing program, spent countless hours developing marketing resources, added good content and were inspired when you created a killer promotion.\xa0 But now what?\xa0 Wouldn\u2019t it be great to know if things are being looked at, who is looking and how much time they are spending engaged with what you added online?\xa0 If you have a Convey catalog or portal, we give you this insight. \xa0 If portals are public, then you can see how many views you are collecting on catalog pages, banners or content. \xa0 If people are behind a login, you can tell which member is looking and their viewing habits.\xa0

And then, what are people looking at?\xa0 It\u2019s very informative to know if your message is resonating or being ignored.\xa0 It\u2019s also very informative to know which of your portal members are engaged and those that just aren\u2019t looking.\xa0 Convey\u2019s reporting system shows you all of the activity for a content catalog as well as each and every piece of content and event inside.\xa0 You can see what is being looked at and who is looking if they have logged in. \xa0

Now that you have the insight about what\u2019s working and what\u2019s not, what should you do next?\xa0 Remove the clutter of content nobody cares about.\xa0 Adjust the promotion so more people care.\xa0 Add more case studies if that\u2019s what gets people\u2019s attention.\xa0 Spend more time with people that are engaged with you and less time with people that are not inspired by your message or what you sell. Insight lets you adjust.

And are your messages getting through and how they are received?\xa0 For all of the complaining about getting too many emails, let me remind you that email outperforms all social medial combined in getting the message out and producing the right ROI. Convey is email centric because most of our users are businesses that rely on email to stay informed.\xa0 Convey portals send out notifications, reminders, welcome emails, custom messages and newsletters to portal members.\xa0 Portal members use our Conduct marketing tools to deliver promotional email campaigns.\xa0

But how do you know if it\u2019s working?\xa0 That\u2019s where the insight you get from email reports comes in.\xa0 Reports tell you if the email was delivered or if it bounced.\xa0 It tells you if it was opened or not read.\xa0 Then, we go above and beyond that to let you know if people clicked and how many times they hit those hyperlinks.

So, what insight can you gain from our email reports?\xa0 First, you can see if you have a good or bad email list and remove emails that