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Some of you listening to this MicroCast don\u2019t know who Convey Channel is.\xa0 Others of you are wondering how we fit into your channel marketing strategy, and yet others are thinking about expanding your relationship with us.\xa0 For those of you that don\u2019t know us, Convey Channel is designed to be part of your digital marketing strategy.\xa0 We run an industry content distribution and marketing network in the channel linking over 40 master agents with their vendors and distributing information to their 23,000 sales partners that subscribe to portals as members.

Here are 5 quick reasons to get to know the Convey Channel program, how we help bring efficiency to your communication strategy and how we help you get results.

First, Convey helps you eat a balanced marketing diet.

Being successful at channel marketing is like eating a balanced diet.\xa0 Some of us have been on these crazy diet plans where we eat an abundance of one food to the exclusion of others.\xa0 For me, it\u2019s the cabbage soup diet. \xa0 But once you are into your diet, you start to crave the foods that aren\u2019t part of the plan.\xa0 Channel marketing is no different.\xa0 If you don\u2019t vary the menu, partners will get tired of your meal and start looking elsewhere for something more satisfying. \xa0 Consider the Convey Channel program to be part of that balanced diet because it puts your information online, keeps it available 24/7 and if you do a good job adding content, provides partners with a satisfying meal every time they look at you.

Convey promote efficiency and convenience for you and the partner

The channel has experienced explosive growth in the last 5 years.\xa0 Before the cloud, cybersecurity and the move to wireless, partners only had to keep up with a few network vendors, not hundreds of them.\xa0 And the number of partners selling services has expanded with the entry of VARs, MSPs and other non-traditional referral partners.\xa0 \xa0\xa0

You don\u2019t have the time to get information in everyone\u2019s hands if you don\u2019t use automation and partners don\u2019t have time to search the web for all things hosted voice and the other services they sell. Convey\u2019s portals puts your information in a single place, make it convenient for partners to find it, help the master agent out because he doesn\u2019t have to distribute it and makes it more efficient for channel marketing to manage it.\xa0

Third reason: We empower you to define your partner program

Let\u2019s face it.\xa0 Most of you don\u2019t really want or need every partner out there to try and sell your services. You could try that strategy you end up with endless quotes, frustrated partners and very few deals.\xa0 You have to define who you want to do business with, both on the partner and customer side.\xa0 Catalog owners inside a Convey master agent portal use pages and content posts to define their program, focus partners on the type of accounts that are in the vendor\u2019s sweet spot, and what partnership benefits are part of their channel program.

4th, Convey creates opportunities to engage

Just having content to read with no call to action makes it very difficult for a vendor to see if the strategy of having a digital presence is really working.\xa0 Partners that look at a vendor catalog on any of our master agent or vendor portals need a call to action, and Convey Channel is designed to help partners engage with you by requesting quotes, registering for webinars, requesting access to your partner portal, or filling out contact forms.\xa0

And last, but not least, Convey keeps your company top of mindshare

Channel programs rely too heavily on face to face encounters with partners, but the fact is that when the event is over and the partner is on the way home, most of the information they learned is already on the way out the window.\xa0 The Convey Channel program