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Do you ever think about the full life cycle of your clothes? This week we\\u2019re unraveling the journey of a garment with the wonderful Maxine B\\xe9dat, author and founder of the New Standard Institute.

We chat with Maxine about the lifecycle of our clothes, the cycle of trends and seasons, the fascinating research for Maxine\\u2019s new book, and what shoppers and brands need to do to build a more equitable fashion system.

Buy Maxine\\u2019s book \\u2018Unraveled: The Life and Death of a Garment\\u2019 here. Follow the work of the New Standard Institute on Instagram and Twitter, and visit its website for independent, science-backed analysis of sustainability claims.

Common Threads is an ethical fashion podcast from stylist Alice Cruickshank and writer Ruth MacGilp. If you liked this episode and you want to support our work, you can buy us a Ko-Fi here.

For more updates on the ethical fashion conversation, follow Common Threads on Instagram, like us on Facebook, and join the conversation on Twitter.

You\\u2019ll find Ruth on Instagram: @ruthmacgilp_ and Twitter @ruthmacgilp

You\\u2019ll find Alice on Instagram: @styledbyalicex and Twitter: @styledbyalice

Common Threads artwork was created by
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\\nMadeleine Welsch. Music produced by Feena McKinnell.