CCF 11 - Peloton Strikes Deal with Beyonce; the Power of Celebrity Partnerships

Published: Nov. 30, 2020, 2:34 p.m.

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Peloton announced that it has reached an exclusive partnership deal with Queen B herself.  This is just the latest between a corporation and a celebrity.  This year has been filled with these celebrity partnerships, demonstrating how beneficial they can truly be.

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