Why Is Digital The Fuel Of The Future

Published: Oct. 5, 2016, 12:21 p.m.

b'Data is the crude oil of the digital economy. When refined with predictive analytics and modeling techniques, data can power personalized offers that boost customer loyalty, create upsell and cross-sell opportunities, and generate greater share of wallet. Digital is reconfiguring the world, says Prasad Chintamaneni, President, Global Industries and Consulting. Listen on.'