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b'Matt O\\u2019Kane, Vice President and EMEA Head of AI & Analytics at Cognizant, discusses how companies can mimic the successes of digital and internet giants such as Google, Facebook and Uber, using AI and analytics. In this episode, as Matt says, Google is becoming a Machine Learning-first company, layering AI and ML into every area. But to succeed in optimizing for AI, firms must recognize that it needs a different set of criteria to prepare and curate data. By making AI a \\u201cfirst-class citizen\\u201d for data and creating a feature store to develop AI models, firms can accelerate and enter a new era where they can re-engineer their businesses by reimagining processes and rethinking challenges.'