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Data Is The New Air
b'Data is now as ubiquitous as air itself in the world of business, and easier and cheaper than ever to gather and analyze. Business insights derived from data are becoming an essential part of corporate survival and success in the digital world. Merging age-old principles of storytelling and the new field of data journalism, organizations can ensure that decision-making is data-based and meaningful by tapping into the human attributes of stakeholders.'