Microsoft, Alphabet, Amazon, Apple, Meta and key consumer names including Coca-Cola report earnings next week. Trivariate\u2019s Adam Parker, Hightower\u2019s Stephanie Link and G Squared\u2019s Victoria Greene talk Friday\u2019s rally and how to be positioned ahead of the results. Plus, Yardeni Research President Ed Yardeni calls for 15% upside by year-end. And, Veritas Financial\u2019s Greg Branch makes the case for caution.