REWIND: Climbing, Conservation and Capitalism
Rick Ridgeway estimates he\u2019s spent about five years of his life sleeping in tents, often in the world\u2019s most remote places alongside fellow outdoor adventure luminaries. Ridgeway worked for Patagonia for 15 years and was behind the company\u2019s infamous \u201cDon\u2019t Buy This Jacket\u201d ad campaign, which paradoxically advocated sustainability and increased sales.\xa0\nOutdoor companies like Patagonia may push for sustainability, but they largely still present a mostly white, wealthy experience with nature, which can be off-putting for people of color. \u201cYou know if you can't see yourself in those spaces then it\u2019s hard to feel invited or welcome in that movement,\u201d says writer and social justice facilitator Amanda Machado.\xa0\xa0\nWhat is the role of corporations in conservation? And how can the outdoor industry help make nature more safe, accessible and welcoming for all?\nGuests:\nRick Ridgeway, former Vice President of Public Engagement, Patagonia\nAmanda Machado, writer and social justice facilitator\n\nFor show notes and related links, visit ClimateOne.org\nLearn more about your ad choices. Visit megaphone.fm/adchoices