Richard Bradbury is a regenerative rancher, thought leader and entrepreneur. He is a founding partner of Double Oarlock Ranch in Oregon and is a Rancher-Member of Desert Mountain Grass-Fed Beef. In this interview, Rich talks about the tremendous impact that regenerative ranching can have on climate, soils and nutrition but argues that producers need to have a larger voice in both defining what regenerative agriculture is and in building the regenerative food economy of the future.