"The Mind of the Market"

Published: Jan. 15, 2008, midnight

b'wasserstrom book coverAuthor and psychologist Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money. How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs?'