How to Wow People

Published: Sept. 13, 2021, 8 a.m.

THREE TYPES OF WOW MOMENTS:

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INCREDIBLE EXPERIENCES

Stunning - Beauty, Awe, Greatness

Surprising - Magic, Storytelling, Shocking facts

Savoring the Moment

Sharing with likeminded people

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INSPIRING EXAMPLES

Show Stoppers - Simone biles\xa0

Star gazing Visionaries - musk, besos, jobs female

Struggling Underdogs - Tyson fury, greatest underdogs

Sacrificers - Great War example and sacrifice example\xa0

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INGENIOUS INSIGHTS

Scientific Discoveries\xa0

Solutions\xa0

Seeing Clearly: understanding why and how\xa0

Spotting Patterns and coincidences\xa0

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HOW TO TRANSCEND EXPECTATIONS

1. Alert by Epinephrine & Cortisol

Focus on Problem and Consequences, Uncertainty, Questions, Normal

Marketing & Framing at the beginning

Focus by Acytecholine with Relevance

Excite them scarcity\xa0

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2. Set the Expectations

Motivate with Expectations by Dopamine

Mesolimbic Pathway\xa0

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Reference Dependence

We value objects and experiences relative to an existing reference point.

A raise of 10 grand a year is great until you learn everyone else at the company got a raise of 20 grand.

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So moments are wow are partly constructed by the relationship between what we expect (our reference point) and what we experience

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Expectations vs Experience

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Social Proof

The reference point and expectations we have for an experience is influenced by what other people think. It will raise and lower the expectation point.

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3. Transcend the Expectations

Mesolimbic Pathway & Mesocortisol Pathway

Medio-orbital frontal cortex and Beauty

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Remembering vs Experiencing Self

Remembering Self turns experience into a narrative.

Remembers CHANGE, SIGNIFICANT MOMENTS & ENDING

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Stories

The stories we tell ourselves about what is supposed to happen (expectations)

The stories we tell ourselves about what is happening (experiences)

The stories we tell ourselves about what happened (memories) change, significant moments, ending

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