THREE TYPES OF WOW MOMENTS:
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INCREDIBLE EXPERIENCES
Stunning - Beauty, Awe, Greatness
Surprising - Magic, Storytelling, Shocking facts
Savoring the Moment
Sharing with likeminded people
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INSPIRING EXAMPLES
Show Stoppers - Simone biles\xa0
Star gazing Visionaries - musk, besos, jobs female
Struggling Underdogs - Tyson fury, greatest underdogs
Sacrificers - Great War example and sacrifice example\xa0
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INGENIOUS INSIGHTS
Scientific Discoveries\xa0
Solutions\xa0
Seeing Clearly: understanding why and how\xa0
Spotting Patterns and coincidences\xa0
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HOW TO TRANSCEND EXPECTATIONS
1. Alert by Epinephrine & Cortisol
Focus on Problem and Consequences, Uncertainty, Questions, Normal
Marketing & Framing at the beginning
Focus by Acytecholine with Relevance
Excite them scarcity\xa0
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2. Set the Expectations
Motivate with Expectations by Dopamine
Mesolimbic Pathway\xa0
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Reference Dependence
We value objects and experiences relative to an existing reference point.
A raise of 10 grand a year is great until you learn everyone else at the company got a raise of 20 grand.
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So moments are wow are partly constructed by the relationship between what we expect (our reference point) and what we experience
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Expectations vs Experience
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Social Proof
The reference point and expectations we have for an experience is influenced by what other people think. It will raise and lower the expectation point.
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3. Transcend the Expectations
Mesolimbic Pathway & Mesocortisol Pathway
Medio-orbital frontal cortex and Beauty
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Remembering vs Experiencing Self
Remembering Self turns experience into a narrative.
Remembers CHANGE, SIGNIFICANT MOMENTS & ENDING
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Stories
The stories we tell ourselves about what is supposed to happen (expectations)
The stories we tell ourselves about what is happening (experiences)
The stories we tell ourselves about what happened (memories) change, significant moments, ending
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