The brick-and-mortar marketing experts at Zenreach agree. John Kelly, CEO of Zenreach, says “Many of the developments made in the ecommerce space over the last 20 years are now making their way to the offline world. Just as real-time data has enabled great strides in ecommerce, so too will it enable big leaps for offline retailers. Imagine being able to send a real-time coupon to current shoppers, for example. Or a thank you note to a customer as they leave. Many of these capabilities are already here.”