18: Social Media at NASA with Stephanie Fernandez
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In this episode, Beth and Stephanie discuss:
- Helping the astronauts communicate (and educate) through social media
- What happened when Stephanie gets a phone call direct from the International Space Station
- What responsibilities come with the title, \u201cSocial Media Coordinator for the Astronaut Office"
- How NASA found Stephanie
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Key Takeaways:
- Posts that have the most engagement are the most human.
- Astronaut words are their own
- "Follow your arrow. If it\u2019s something you\u2019re interested in, keep following that passion. It just takes the right opportunity."
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\u201cSometimes, I have to take a minute to absorb what the astronauts are sending to us.\u201d \u2014 Stephanie Fernandez
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About Stephanie Fernandez:
Stephanie serves as the Astronaut Office Social Media Coordinator for NASA at the Johnson Space Center in Houston, Texas. After graduating from the University of Houston in 2017, and after completing her internship with NASA, Stephanie was hired full time in February in 2018. As social media coordinator, Stephanie helps provide proxy posting for on-orbit crew, serves as an account manager for NASA astronauts on social media, and works closely with NASA headquarters, legal office, imagery groups, and the public affairs office.
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Social Media Accounts
- Active astronauts - https://www.nasa.gov/astronauts/biographies/active
- NASA Astronauts
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- Twitter: https://twitter.com/NASA_Astronauts
- Facebook: https://www.facebook.com/NASAAstronauts/
- Instagram: https://www.instagram.com/nasaastronauts/
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\u2018Best Of\u2019 on social media + great stories behind the projects:
- Komrade\u2019s Fidget Spinner in Space video - https://www.youtube.com/watch?v=82t9Tk9dUHs
- Komrade\u2019s Go-Pro Spacewalk footage - https://www.facebook.com/AstroKomrade/videos/372427559845072/
- ISS 20th Anniversary: Astronaut memories - https://www.facebook.com/ISS/videos/582395498860290/
- 2Fish\u2019s Pudding in space video - https://www.youtube.com/watch?v=eYV4gl558xc
- Ricky\u2019s Earth shot of Indonesia - https://www.instagram.com/p/Bg8zE55FZ1X/
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About Beth Mund:\xa0
Beth\u2019s love for space started as a Space Camp attendee at the Marshall Space Flight Center in Huntsville, Alabama, where she would return years later as an instructor.\xa0 After grad school, Beth worked as a journalist, a technical writer for Motorola, and then went on to serve as a Public Affairs Officer for the Johnson Space Center in Houston, Texas. In addition, Beth worked to support the International Space Station program as a communication specialist. In Chicago, Beth worked as a corporate communication advisor to Fortune 50 companies including Allstate and United Airlines. She\u2019s worked as a college instructor, a political advisor, and public relations manager for her hometown city. Beth recently founded Stellar Communications, LLC and travels the country as a keynote speaker- inspiring audiences with her lessons learned from our nation\u2019s space program.\xa0 She\u2019s the host of the Casual Space Podcast, and a self-proclaimed space geek.\xa0\xa0
Connect with\xa0Beth Mund:\xa0 Email:\xa0askbeth@casualspacepodcast.com Website:\xa0bethmund.com/casualspace\xa0 Facebook:\xa0@Casual Space Podcast