024- 'Killing Cats Leads to Rats' with Guest Author RIchard Franzi
In this episode we interview our guest, Richard Franzi, of Critical Mass for Business. Richard is a 3 time author and CEO peer group leader. His newest book, 'Killing Cats Leads to Rats' is a facinating look at the unintended consequences of business decisions. Richard takes us through is SECURE Methodology, which helps business owners avoid, reduce or mitigate the potential negative impact of unintended consequences.