Why Direct-to-Consumer is the Future of Furniture
With stints at McKinsey, Google and Birchbox, Maiden Home founder Nidhi Kapur has applied her digital brand-building skills to upholstery\u2014sofas and chairs. On this week\u2019s episode, she shares the good, the bad and the ugly of creating a direct-to-consumer custom furniture company\u2014from sourcing and product development to marketing. This episode is sponsored by Fuigo.