Inside Parachute Homes Community-Focused Expansion Plans
The term \u2018retail store\u2019 isn\u2019t in Ariel Kaye\u2019s vocabulary. The founder and CEO of Parachute Home prefers to use \u201ccommunity centers\u201d when referencing the digital-first bedding and bath brand\u2019s physical locations. In true clicks-to-bricks fashion, Parachute is focused on cultivating its consumer community and providing value outside of just its European-made product. In this interview, Kaye shares how she built Parachute and its cult-like following, while also acknowledging the challenges of running a startup and the isolation that can come with being a sole founder. This episode is sponsored by Fuigo.