How Ralph Pucci Became the Master of Visual Merchandising

Published: July 27, 2018, 10 a.m.

Whether it\u2019s preserving his iconic mannequin label or curating his next gallery exhibition, Ralph Pucci leads by one rule: \u201cIf everyone\u2019s going left, I\u2019m going right.\u201d It worked in 1985, when Pucci successfully debuted the collection of designer Andr\xe9e Putman with no industry experience, and it continues to work today, as the company now boasts galleries in New York, Los Angeles and Miami. In this week\u2019s episode, Pucci takes us through the remarkable timeline of Ralph Pucci International and reveals his visual merchandising secrets.\xa0This episode is sponsored by Fuigo.