Hem Wants to be the High-End IKEA
IKEA is the only furniture brand that is truly global, notes Petrus Palm\xe9r, founder of modern furniture brand Hem. The designer-turned-entrepreneur sees white space for high-end brands to reach global scale, and is growing Hem with that in mind. Hem was among the first to sell direct to consumer, disrupting the traditional structure for furniture distribution and catching the attention of Fab.com, which acquired it in 2014. Palm\xe9r bought it back in 2016, and took investment from Vitra in 2016. This year, he grew the business by 135%, to $6 million in revenue. In this episode he shares how \u201cresimercial\u201d has become a sweet spot for Hem and why companies like Facebook, Uber and Pinterest offices are outfitted with his furniture.\xa0This episode is sponsored by Fuigo.