A New Era for Trade Showrooms

Published: April 27, 2018, 10 a.m.

Crans Baldwin reflects on 30 years running to-the-trade companies such as Donghia and Dedar. Now, after starting his own consulting outfit, he is on the road talking to designers and hearing about their struggles and successes firsthand. In this episode, he outlines the current problems facing the industry (design centers on the whole aren\u2019t working) and offers solutions (more road reps).\xa0\xa0This episode is sponsored by Fuigo.