Today Rion Willard sits down for a conversation with Se\xe1n McAlister of the architectural design firm Se\xe1n and Stephen. Se\xe1n and Stephen is an architecture practice based in East London. Se\xe1n and Stephen works on a wide range of projects, from domestic extensions and residential developments through to affordable co-working spaces, permanent public artworks, temporary museum installations, and high street regeneration projects. In today's episode of the Business of Architecture show, you'll discover: How Se\xe1n McAlister and Stephen Mackie used a competition to launch their design firm One thing you should never do when dealing with a client who has worked with architects before One clever strategy for dealing with a client's unrealistic budget expectations How to get more architecture project referrals How to sell architecture effectively in a natural, non-offensive way