In this episode of the Business of Architecture podcast, we chat with Michael Lampard and Paul Turner from Corstorphine & Wright, a top UK architectural practice. Michael and Paul share intriguing stories of growth, client perceptions, and the unique culture that sets Corstorphine & Wright apart. Discover how the firm navigates challenges, fosters innovation, and impacts communities. The conversation delves into the delicate art of merging practices and the unexpected benefits that follow. Michael and Paul also touch on the surprising reactions from clients and the importance of legacy in business. This episode is a must-listen for anyone curious about the inner workings of a successful architectural firm. How does CNW's name change perceptions? What unexpected advantage did a merger bring? Why does CNW support risky innovation? How does CNW's work go beyond just architecture? \xa0 To learn more about Michael and Paul, visit their: Website: https://www.corstorphine-wright.com/ LinkedIn: https://www.linkedin.com/company/corstorphine-wright Instagram: https://www.instagram.com/corstorphinewright/ \xa0 \u25ba Transcription: {insert Otter.ai link here} \xa0 \u25ba Feedback? Email us at podcast@businessofarchitecture.com \xa0 \u25ba Access your free training at http://SmartPracticeMethod.com/ \xa0 \u25ba If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call \xa0 \u25ba Subscribe to our YouTube Channel for updates: \xa0 https://www.youtube.com/c/BusinessofArchitecture \xa0 ******* \xa0 For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz \xa0 ******* \xa0 Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com \xa0 Carpe Diem!