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Are architectural services commoditized? Here\u2019s the problem: it isn\u2019t uncommon for clients to undervalue architectural services, to undervalue what it is that we do. And when they don\u2019t value it, they don\u2019t want to pay for it. This leads to a race to the bottom and unrealistic and hard to meet expectations of clients. Today I\u2019m joined by Rion Willard. After training at London\u2019s Bartlett School of Architecture and a successful career as an architect, Rion Willard joined the Business of Architecture team. Rion is the Director of Consulting and Business Transformation here at Business of Architecture. In this episode, you\u2019ll discover 3 reasons why architectural services get commoditized, and what you can do to prevent it so you are respected and compensated for your creative work. \xa0 \u25ba Access your free training at http://SmartPracticeMethod.com/ \u25ba If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call \u25ba Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!