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What\\u2019s the most powerful tool in the world for captivating the human brain?

It\\u2019s storytelling.

As business leaders, sometimes we struggle to keep our audience\\u2019s attention for a few seconds. But storytellers have figured out how to keep an audience\\u2019s attention for hours. If we want to captivate our customers, we need to understand the art of storytelling.

So today on the Building a StoryBrand podcast, Donald Miller talks with Allan Heinberg, one of the world\\u2019s most accomplished storytellers. He\\u2019s written for Grey\\u2019s Anatomy and Sex and the City and is currently the showrunner for Shonda Rhimes\\u2019 show The Catch.

In this episode, you\\u2019ll find a wealth of wisdom for how to captivate your audience of prospective customers. (There\\u2019s also a fair amount of geeking out about character development and the creative process!)

PLUS! Don\\u2019t miss the BONUS SEGMENT with musician Drew Holcomb. Drew stopped by our office to talk about the business of music and to play a couple of songs for us. Listen now!

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/41 to help you apply what you learned in the interview to your business.