#187: Ben WeprinHow to Create A Magical Brand
b'
As a StoryBrand podcast listener, you know all about creating great marketing. But do you know how to create a great brand? Crafting a brand that gets people excited is no small task. That\\u2019s why we invited Ben Weprin, mastermind behind Soho House and Graduate hotels, to share how he\\u2019s built a brand that welcomes people to live inside of a story. He\\u2019s a master of whimsy and believes if you can build a magical brand, it might be the most meaningful part of your life.
'