#177: The Secret to Winning Over Customers and Outshining Your Competition

Published: June 3, 2024, 9 a.m.

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Frustrated your marketing isn\'t working? Stuck wondering why customers aren\'t clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.

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Even if you have the best product in the marketplace, you will lose to your competition if they explain more clearly how their products solve your customer\\u2019s problems. Business owners often miss the mark when it comes to communicating their value clearly. This confusion leads to lost sales, disengaged customers, and the frustrating feeling of being overlooked. The truth is, your product isn\'t the problem\\u2014your message is. So how do you create a clear, compelling message that captures your customers\\u2019 attention and makes your brand the obvious choice?

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It\\u2019s Marketing Month here at Business Made Simple, and we\\u2019re kicking it off with a deep dive into the most critical aspect of any campaign: your message. Guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) are stepping in for Donald Miller this week to tackle this issue head-on. They\\u2019ll unpack the elements of a powerful marketing message using the StoryBrand Framework. J.J. and April break down the 7 key elements of narrative marketing, showing you how to make your customer the hero of their own story. Listen in for practical tips and simple steps to create a compelling message that helps you win in the marketplace!

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Ready to clarify your brand\\u2019s message? Access your free BrandScript at StoryBrand.com/sb7.

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