#135: Mathew FordHow to Create FOMO and Make Your Marketing More Powerful
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What will your customer miss out on if they don\\u2019t buy your product or service? That\\u2019s the power of \\u201cFOMO\\u201d - or \\u201cFear of Missing Out.\\u201d And as marketers, it\\u2019s critical that we create it -- without resorting to cheap fear tactics.
That\\u2019s why we\\u2019re excited to have Matt Ford on the podcast. He\\u2019s the creative force behind experience-driven marketing campaigns for Hulu, Adidas (among others) that customers don\\u2019t want to miss out on. Learn how you can apply this powerful strategy to your own brand!
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