#130: Aaron JamesHow to Define What Your Customer Really Wants
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What are you selling? Your quick answer may be \\u201creal estate\\u201d or \\u201cjewelry\\u201d -- but to really connect with customers, you need to understand the deeper value you offer them. You don\\u2019t sell real estate, you sell peace of mind. You don\\u2019t sell jewelry, you sell confidence.
Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers\\u2019 desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that.
If you want to give yourself a big advantage as we start 2019, this is the episode for you!
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