#11: Ken BlanchardHow to Cast a Vision So People Listen
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We have mantra at StoryBrand: \\u200bif you confuse, you'll lose.\\u200b
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We say it in reference to customers, but it's also true for your team. Businesses don't just falter because they lack a vision. They falter because the employees don't truly understand what that vision is.
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As a leader, your job is to make sure everyone on your staff knows where your company is going and how they can help it get there.
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In this episode of Building a Story Brand, Donald Miller sits down with Ken Blanchard, the legendary leadership expert and author of \\u200bThe One Minute Manager, to talk about how to lead so people listen.
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He shares a three-part approach to crafting, sharing, and maintaining a powerful vision for your entire company. He'll inspire you to start communicating differently with your team, and you'll have a more mobilized, effective, and unified staff to show for it.
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http://buildingastorybrand.com
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