#135: Mathew FordHow to Create FOMO and Make Your Marketing More Powerful
What will your customer miss out on if they don\u2019t buy your product or service? That\u2019s the power of \u201cFOMO\u201d - or \u201cFear of Missing Out.\u201d And as marketers, it\u2019s critical that we create it -- without resorting to cheap fear tactics.
That\u2019s why we\u2019re excited to have Matt Ford on the podcast. He\u2019s the creative force behind experience-driven marketing campaigns for Hulu, Adidas (among others) that customers don\u2019t want to miss out on. Learn how you can apply this powerful strategy to your own brand!