#131: Mike McHargueThe Science of Why Your Brand Needs a Villain
Want to make your brand\u2019s messaging exponentially more powerful? Learn how to define a villain for your customers. That\u2019s because our brains are hard-wired to pay attention to negative things -- threats, villains, potential losses. On today\u2019s episode, Mike McHargue (a.k.a. \u201cScience Mike\u201d) explains the science of why this happens. And don\u2019t worry -- he uses simple terms we can all understand and apply to our businesses without being manipulative.