Filling Your Pipeline

Published: Jan. 6, 2018, 6:10 p.m.

5 WAYS TO FILL YOUR PIPELINE\nAre you having trouble filling your pipeline?\xa0 These ideas are old fashion but are proven to work.\xa0 They do require having conversations, which in many cases also means picking up the phone.\xa0 Try one or all of these strategies and see if you begin to fill your pipeline.\xa0\xa0\n\n Call Past Clients \n\nDo you have clients that haven\u2019t purchased from you in awhile? Use this is an opportunity to reconnect, see how business is for them and see if there are any business opportunities for yourself. Sometimes people need you, they just don\u2019t get around to calling you. When you reach out to them, you are actually doing them a favor by reaching out to them and checking in.\n\n Connect With Strategic Partners \n\nOne of the best things you can do for your business is to surround yourself with other professionals that work with the same customer base as you but who sell a different product or service. \xa0If you don\u2019t have this network in place, it\u2019s never too late to start to build it. \xa0If you haven\u2019t been nurturing your network, this is a great opportunity to reconnect. \nTry these ideas:\n\n \tSchedule lunch\n \tMeet for coffee\n \tPlan a happy hour\n \tCoordinate an invite to a sporting event\n \tInvite them to a networking event\n\nBasically, get in front of your strategic partners on a consistent basis, not just when your pipeline is empty!\n\nCall Your Competition\n\nThis suggestion assumes that you are friendly with your competitors. \xa0Assuming you are friendly, connecting with them with your pipeline is empty can be a perfect opportunity for business.\xa0 See how they are doing and where you compare with them. \xa0From there you can decide:\n\n \tAre they busy? If not, that's a good indication that you need to ramp up your marketing\n \tIf they are busy, will they outsource to you?\n\nLinkedIn Connections\xa0\n\nGo through your LinkedIn connections and see who is connected with your clients. Then go to your clients and see who they can introduce you to . This can be very effective when done correctly.\n\nAsk Everyone\xa0\n\nYour job as a salesperson is to always teach others how to find you business. \xa0Obviously you want to do this in a way that isn\u2019t offensive, but you\u2019d be surprised how many people want to help you, they just don\u2019t know how. \xa0When you are able to provide them with simple strategies on how to find you business, you\u2019ll see the benefits of your efforts. \xa0\n\nJust remember that this takes time and you must be consistent. \xa0Don\u2019t think that by teaching someone once that they\u2019ll remember 3 months later!\nRESOURCES\nIf you want to learn more about building relationships with strategic partners,\xa0check out episode 7 of the podcast where we take a deeper dive.\nFEEDBACK\nWas this topic beneficial? \xa0We\u2019d love your feedback. \xa0Please go to iTunes and leave a review. \xa0If you aren\u2019t sure how, click here for instructions.