Women's football in South America

Published: July 19, 2023, 7:30 a.m.

South America is football crazy, but its women\u2019s teams have never enjoyed the same success as the men\u2019s. Brazil have never won the Women\u2019s World Cup. Argentina have never even won a match at the tournament.

Why is that? A lack of investment, TV revenue and sponsors, or deep-seated cultural issues and prejudices?

We look at the poor state of finances in the South American women\u2019s game, and hear from women who are trying to change attitudes. They say that if broadcasters and potential sponsors don\u2019t take women\u2019s football seriously, they\u2019re not only ignoring half the people on the continent \u2013 they\u2019re missing out on a great business opportunity.

Presenter: Sam Fenwick\nProducer: Gideon Long

Image: Brazil goalkeeper Barbara after being knocked out of the 2019 Women's World Cup (Credit: Zhizhao Wu/Getty Images)