Women, sport and business: Media deals
In this episode of Business Daily, the latest in our series on women, sport and business, we\u2019re looking at the media.\n \nWith women\u2019s sport accounting for only around 5% of the total sports coverage globally, we\u2019ll be finding out how some clubs and organisations are moving away from traditional media, and looking at digital and streaming to reach fans instead. \n \nReporter Sam Fenwick visits Burnley FC Women in the north of England. Last year they signed a ground breaking deal with TikTok to show every home game. And we hear from TikTok themselves \u2013 Rich Waterworth, General Manager for the UK and Europe explains what\u2019s in it for them.\n \nSue Anstiss is the author of Game On: The unstoppable rise of women\u2019s sport. She tells us fans of all sports are consuming content differently now, and if women\u2019s sport gets it right, there could be a big opportunity in the digital market. \n \nAnd Haley Rosen, founder and CEO of digital media company Just Women\u2019s Sports explains her frustration at trying to set up a business in a growing marketplace which is lacking in investment and infrastructure. \n \nPresenter: Sam Fenwick\nProducer: Helen Thomas\nImage: (Burnley FC Women in December 2021. Credit: George Wood/Getty Images)