Respect the Razorblade: How to Protect Your IP When Your Businesss Business Is Repeat Customers
In this episode, we discuss how your intellectual property can be leveraged to maximize the profitability of nonconsumable devices and their complementary consumable products.
While profits can be made via the initial sale of larger items\u2014like printers, video game consoles, or razor handles\u2014even greater profits are possible with the repeat sale of complementary consumable items\u2014like ink cartridges, video games, and razor blades. Establishing a strong IP portfolio that captures both the device and its complement is crucial to the profitability of the product pair and your company\u2019s success.
Ballard Spahr intellectual property attorneys Carly Gubernick and Sommer Zimmerman host the conversation.