Protecting the PB&J Preserving IP Rights from Concept to Market
In this episode, our Ballard lawyers discuss intellectual property considerations for products before and after entering the market. Understanding the patent and trademark landscape before fully developing and launching a new product is critical to avoiding infringement of another\u2019s IP and capitalizing on the protections available for your business. Insights for enforcement and potential remedies for infringement are also shared.
Participating in this discussion are Carly Gubernick and Lara Ruggerio, both of whom are Associates in Ballard\u2019s Philadelphia office, and Sommer Zimmerman, an Associate in Ballard\u2019s Atlanta office.