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b'This is Derek Miller, Speaking on Business. The Utah Office of Tourism\\u2019s mission is \\u201cto elevate life in Utah through responsible tourism stewardship.\\u201d Managing Director Vicki Varela joins us with more.\\n\\nVICKI VARELA: \\n\\nUtah\\u2019s visitor economy is a vibrant part of our state\\u2019s quality of life, showcased by the record $10.56 billion dollars of direct visitor spending in 2021. \\n\\nThis is thanks, in part, to the brand promise of Life Elevated, the Mighty 5 and the Greatest Snow on Earth, which open the door to visitors from all over the world. \\n\\nOur Red Emerald Tourism Strategy,\\nEncourages the responsible discovery of our awe-inspiring places \\u2013 spreading out visitation throughout the state and the year; and,\\nCreates deep engagement with local communities to shape their visitor economy consistent with local priorities. \\n\\nNot only that, a portion of the lodging taxes paid by visitors is allocated directly into hiking and biking trails, boat ramps and other recreation infrastructure for residents and visitors alike. \\n\\nSo, the next time you enjoy a great hiking trail you may want to thank the visitor you just passed for their contribution to it. \\n\\nDerek Miller: \\n\\nWith a vision for \\u201cA state united in welcoming the world to experience Utah\\u2019s extraordinary landscapes, cultural offerings and year-round recreation,\\u201d the Utah Office of Tourism is well on its way to making this a reality. Visit the Utah Office of Tourism website. I\\u2019m Derek Miller with the Salt Lake Chamber, Speaking on Business. \\n\\nOriginally aired: April 27, 2023'