Podcasts Government Building Utah Branding a "Bucket List Destination"

Branding a "Bucket List Destination"

Published: June 7, 2016, 4:57 p.m.

Do you know much about Utah's "Life Elevated" brand and what makes the state a "Bucket List Destination?" In the latest episode of Building Utah, we spoke with Vicki Varela, Managing Director of Tourism, Film and Global Branding for the Utah Governor's Office of Economic Development, on the Utah brand. We discussed why having a strong brand is important for our economy, the Utah tourism industry and what our brand does to differentiate us, and why Utah is the place for the next "Great American Roadtrip.” We also looked at, "The Mighty 5" campaign and “ruralism” – ruraltourism..