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\\u201cThe reality is that a lot of people are very good at doing business, but they\'re not teaching people how to do business.\\u201d Today, Leila (@LeilaHormozi) addresses four common misconceptions hindering business growth, providing practical strategies to overcome them. She emphasizes the importance of understanding market potential, effectively scaling services, mastering business operation duplication, and decisively managing personnel issues for businesses with revenues between $250,000 and $20 million.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we\\u2019re creating an unshakeable business.

Timestamps:

(0:54) - 1st Lie: \\u201cMy market is too small.\\u201d

(6:34) - 2nd Lie: \\u201cMy service can\\u2019t be scaled.\\u201d

(10:14) - 3rd Lie: \\u201cI can\\u2019t duplicate myself.\\u201d

(14:12) - 4th Lie: \\u201cI can\\u2019t fire that one employee.\\u201d

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