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We had the pleasure of interviewing Zuli Jr. over Zoom video!
Sitting in your pocket, on your screen, and in your home, one monolithic brand listens in, makes \u201csuggestions,\u201d and subconsciously informs the world around you. It lies in the background only to entirely shape the foreground.
Sound familiar?
We needn\u2019t cite any real-life names as we know they\u2019re probably listening right now, but this idea remains the crux of Zuli Jr.\u2019s second full-length album, Stop It God., due out spring 2021. In his case, \xa0Daisy serves as the ever-present corporate overlord with a \xa0HAL \xa09000-style \xa0computer to navigate daily life. Crafting a story of his own, the New York singer, songwriter, and alternative R&B insurgent opens up a \xa0wormhole between future-facing pop, Platonic allegory, science fiction, and eerily parallel truths.
Zuli hinted at such ambition with early projects such as the Supernatural Voodoo EP. The latter yielded favorites including \u201cForget My Name\u201d [1.1 million Spotify streams] and \u201cBetter All The Time\u201d [1 million Spotify streams]. Meanwhile, Rolling \xa0Stone described \xa0his \xa02017 \xa0full-length, OnHuman Freakout Mountain, as \u201cthe sweet spot of a Sixties-tinged summer hit\u201d and \u201cinfectious, abrasive yet melodic indie-pop.\u201d
In 2019, Zuli bridged the gap between his indie-rock roots and newfound sound with \u201cUr Mistaken,\u201d a soulful croon showcasing his expanding palette while continuing to straddle the line between timeless and timely. Throughout late 2019 and early 2020, he recorded what would become Stop It God. at an Upstate New York retreat with close friends and collaboratorsZachTK Zanghiand Aire Atlantica, drawing on inspirations as diverse as SZA, Radiohead, King Krule, and The 1975.
Overall, Zuli touches on the spectrum of what we put our faith into and how we choose to cope and find meaning in our lives. Stop it God. plays as a deliberate statement on the human condition, yet open-ended and up for interpretation.
He introduces this journey with the laidback funk of the first single \u201cHow To Feel.\u201d Sunny production and a steady beat strut underneath his dynamic vocal performance, fluttering from intimate verses into fiery falsetto.
Ultimately, ZuliJr. invites full-scale immersion on par with that of a film via Stop It God.
We want to hear from you! Please email\xa0Tera@BringinitBackwards.com.
www.BringinitBackwards.com
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